At the beginning of 2023, Taylor Swift was getting ready to kick off the iconic Eras Tour, so I decided to join the hype in my own way. I started a TikTok series where I painted nail designs inspired by each of her albums for fans to wear to the concerts. What started as a fun idea immediately took off with my very first video hitting over 50,000 views, 4,000+ likes, 30+ comments, and 700+ saves. That’s when I realized I’d found my people (and my niche).

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Once I wrapped up the album designs, I kept the series going by painting nail art based on my followers’ favorite songs. Scroll down to check out some of the videos and a few KPIs.